So it took me twice to record this. The first time the recorder went off at around 30 minutes. I cleaned up my act and removed my horrible jokes. This is the purest form of my book notes for Gaffin's incredible book.

Disclosure of Material Connection: I received this book free from the publisher. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”